The Rise of Digital Assets and the New Marketing Model's Challenges

Web3.0, a new era centered around technologies such as blockchain, is reshaping relationships of production, returning data ownership and control to producers and users. Digital assets are sweeping across the globe like a whirlwind, challenging traditional marketing models, while also revealing new opportunities.

Open social media marketing is particularly important in the Web3.0 era. For example, French luxury brand Louis Vuitton’s 2021 NFT game, “Louis: The Game,” attracted a lot of user attention, successfully demonstrating the possibility of direct interaction between brands and consumers.

Digital asset platforms, such as 6to, were born to adapt to this trend. 6to, a decentralized platform based on blockchain technology, focuses on the issuance, download, search, and sharing of digital content. It allows users to freely issue digital content and provides a new way to download content with the highest downlink bandwidth.

But challenges coexist with opportunities. How to ensure the security and reliability of digital assets, how to balance the benefits and costs of digital assets, and how to ensure that the issuance, circulation, and trading of digital assets are properly regulated and legally protected are all issues that need to be faced in the implementation process.

6to platform is solving these problems. By introducing AB points (Alphabiz credit) as a credit value for digital content value exchange and circulation, 6to seeks a balance that allows users to enjoy the service while also receiving corresponding rewards.

At the same time, transparent and verifiable advertising marketing is an important feature of the Web3.0 era. In this new marketing model, the most important content recommendation, search, interpersonal relationship data are all on the blockchain. Data is owned by individuals, with attention, subscriptions, content, relationships all recorded on the chain. The platform cannot control recommendation and search rules, information is public, unalterable, and open and interactive. This application and data separation model breaks the traditional data islands, greatly promoting the prosperity of the digital economy.

In summary, the marketing model of the Web3.0 era brings countless opportunities, but also brings challenges. While maintaining innovation, we must stay alert to security and reliability, to drive the development of the digital economy in our country, and redefine contemporary Internet value. Only in this way can we find our place in the new marketing trend and realize real value.